Vinagres Cristal - Special Edition
Art Direction / Packaging
The Cristal Special Edition range is a selection of premium vinegars, full of varied aromas and seasonings. To give it visual form, we designed an extremely elegant label collection with a versatile colour palette and a refined typographic selection that both reflects the range's positioning and affirms the products' and brand's origins.
On one hand, the use of gold as a unifying colour particularly highlights the range's superior quality. More subtly, the base label design takes advantage of the bottle's verticality while foregrounding the Cristal logotype, resulting in a distinct and sophisticated formal arrangement. On the other hand, since these are products that come from the land, we borrowed from topography the concept of contour lines — a cartographic resource used to trace altitude variations in the representation of terrain — to create a graphic texture that emphasises precisely the natural origins of this range of vinegars.
The solution thus unites the sophistication of a premium product with a candid affirmation of the organic roots that distinguish it and give it character.
The solution thus unites the sophistication of a premium product with a candid affirmation of the organic roots that distinguish it and give it character.