The Rota dos Vinhos do Dão (Dão Wine Route), officially launched in April 2015, brings together a set of itineraries designed to unveil the region. Through them, visitors are invited to immerse themselves in a myriad of themed activities exploring both wine production and the entire lifestyle associated with it.

We approached the challenge of creating the project's visual identity with the idea of discovery through travel in mind. We sought inspiration in elements commonly associated with the idea of a journey — from airline tickets to metro signage — to develop a very distinctive visual rhetoric, capable of adapting to the wide variety of promotional and communication materials for the route.

The base logotype deliberately draws from the logotype of the Dão Regional Wine Commission, to guarantee its recognition and reduce the need to repeat logotypes across institutional materials. From that starting point, the visual concept allowed us to explore all communication in a consistent manner, without exhaustively repeating graphic formulas. The Rota dos Vinhos do Dão is an invitation to discovery, and the identity we created is its best guide