Hita Bellocq - Identity
Strategy / Visual Identity / Packaging / Digital
Hita Bellocq was born to tell stories. It is the fruit of countless journeys around the globe, marked by the search for the finest artisanal textiles and the best traditional methods of working them. After years of observing the various production cycles, the brand, in partnership with local cooperatives, began developing textile products — scarves, shawls, blankets and throws — organised into unique, unrepeatable and deliberately limited series.
The identity we created reflects the essence of this journey. On one hand, it takes on the luxury character that results from both the quality of its products and the artisanal and limited nature of their production. On the other, it emphasises the importance of stories in the brand's DNA.
Visually, we used sober colours — black and copper — and refined finishes. We used real travel photographs, imposing a certain tone of nostalgia. More importantly, we emphasised storytelling, assuming the brand's presentation text as a central element throughout all its communication. Finally, the typographic selection combines two distinct languages: one sophisticated, derived from the logotype; and another that references the world of typewriters, and in that sense, the idea of a travel account.
The result is a distinctive and elegant identity — an invitation to discovery.
Each piece tells a story of a path that has taken it through skillful hands of different villages and countries, until it was finally ready to give you utmost pleasure and comfort for years to come.
Those Who Travel, Tell Stories
Aware of the potential of the repertoire of stories accumulated over years of searching and endless travelling, we made storytelling the primary tool of the brand's communication. Each collection tells stories of other places, experienced first-hand and recounted on the labels that accompany the products. However, it is on the brand's website that the relationship between the different collections and the stories that accompany them is further reinforced — an umbilical relationship that helps give meaning to the brand, add value to its products, and draw closer to its consumers.
