As a rule, topping packaging all looks the same. Beyond a set of common elements, the use of exhaustively repeated visual constructions and formulas is widespread. But Branca de Neve is not a brand like any other — and as such, its toppings range also had to be unique and distinctive.

First, we took advantage of the packaging format and brought the topping to its exterior. This not only guarantees clear product recognition but also makes use of its particular properties — in this case, colour — to help differentiate between the various references in the range. Complementing this solution, we developed a relaxed and fun visual style, markedly illustrative, that also references the characteristics of the product itself. The typography, illustrations and all the information on the front of the packaging are organically linked, flowing together in a very fluid manner.

The result is a range with a playful, vibrant and appetising tone that communicates with both adults and children, and stands out visually on the shelves.