The Academia Digital (Digital Academy) of the Instituto Superior de Ciências Sociais e Políticas (ISCSP-ULisboa) was created to provide training in response to the growing importance that new digital business model dynamics have taken on in the job market.

The visual identity project we conceived was guided by two main concerns. Firstly, to ensure that the Academia Digital, while distinct, integrated into the visual universe of the ISCSP, capitalising on the prestige of the institution to which it belongs. To this end, beyond the direct reference to the Institute present in the logotype, its formal configuration — preceded by an em dash — deliberately references the ISCSP logotype. On the other hand, since this is an identity about the digital world, we wanted to explore and emphasise the rhetoric associated with it. As a result, the colour palette, typographic selection and all visual elements, as well as all the applications developed, breathe digital from every pixel.