Since everything an organisation does is reflected in its brand, everything we do is branding. From communication and digital presence to visual identity, from consumer goods packaging to book covers. In short, from strategy to creativity, the idea is simple: everything leaves a mark, therefore everything is branding.
Our approach is simple. And it is simple so we can apply it to any challenge, regardless of its scale or nature. Every project we develop goes through three essential stages — interpretation, strategy and experience — each deepened according to the objectives to be met. The interpretation phase allows us to immerse ourselves in the brand's universe. The strategy phase structures the response to the proposed challenge. And the experience phase, finally, builds the tangible realisation of the project.
The interpretation phase is the moment to immerse ourselves in the brand's universe. It is an essential stage whose purpose is to analyse all the dimensions of the organisation and develop a complete picture of the circumstances that characterise it. It can be more or less in-depth, according to the particularities of each project, but it is never dispensable.
Situational audit of the brand focused on its tangible internal dimension (resources and value chains, brand architecture, products and services, communication, environments and behaviours) and intangible (values and culture).
Exploratory sessions with the brand's key interlocutors, including internal audiences, partners, prescribers or target segments (current or potential).
Analysis of the main competitors in the market and their respective brand policies (segmentation and positioning, communication and marketing strategies, product and service portfolio).
Analysis of current segmentation, study of target audiences and their consumption profiles, analysis of consumer journeys and mapping of touchpoints between brand and audience.
Analysis of market trends and external factors relevant to the business, interpretation of consumption patterns and identification of opportunities.
Report of the analysis conducted, with the complete diagnosis, conclusions and recommendations for strategic development.
Informed by the previous phase, a diligent and well-structured strategy is essential to building a strong brand. It is what enables good decisions to be made in the present and the future to be properly prepared. It is a fundamental step in creating positive, consistent and consequential value, for both the organisation and its audience.
Clarification of the core idea (purpose, attributes, value proposition, strategic differentiator) and definition of the brand's positioning.
Consolidation of target segments and identification of the main motivations, expectations and consumption aspirations to be worked on by the brand.
Definition of the consumer journey(s), identification of the communication channels to be explored, and development of touchpoints between brand and audience.
Definition of verbal identity (naming, taglines, tone of voice and message typologies) and brand behaviour (employees and decision-makers).
Definition and development of the brand architecture model appropriate to the organisation's product and/or service portfolio in line with its overall strategy.
Brand strategy planning, with systematisation of conclusions and guidelines, actions to be taken and objectives to be met; scheduling, planning and monitoring metrics.
Brand experience is, finally, everything that touches the consumer and, no less importantly, how it touches the consumer. It is the most tangible manifestation of the brand's personality and identity. It is the effective realisation of the strategy, the materialisation of the brand across the various touchpoints that link it to its audience.
Creation of the visual identity and brand territory (brand keyvisuals), development of graphic guidelines and structuring of the visual strategy.
Visual materialisation of the brand across multiple dimensions: packaging and editorial design, video and motion design, advertising, visual communication and graphic management.
Development and implementation of the brand's communication strategy: marketing communication, institutional communication, events and activation activities.
Development of the brand's digital presence (definition of platforms and content), social media strategy, monitoring metrics and evaluation.
Creation of internal communication and people engagement activities, training and workshops to consolidate brand values and attributes.
Management and oversight of brand experience across its various dimensions, implementation of evaluation plans and continuous strategic reformulation.
Our approach is simple. And it is simple so we can apply it to any challenge, regardless of its scale or nature. Every project we develop goes through three essential stages — interpretation, strategy and experience — each deepened according to the objectives to be met. The interpretation phase allows us to immerse ourselves in the brand's universe. The strategy phase structures the response to the proposed challenge. And the experience phase, finally, builds the tangible realisation of the project.
Definition of the brand's core idea, crossing its differentiating potential in the market with its positive potential in the consumer's life.
Identification of individual happiness factors across the brand's different target segments, with the aim of expanding the brand strategy to encompass the subjective well-being of its audience.
Integration of the human emotional dimension into the brand strategy, with particular attention to the role of positive emotions in its perception and construction.
Evaluation of the consumer journey(s) and mapping of touchpoints between brand and audience, with the objective of identifying and exploring the moments with the greatest impact on consumer well-being.
Development of content strategies, online and offline, as a means of expanding the brand's positive impact on its audience's life.
Management plan for a positive and socially conscious brand, evaluation of actions with positive social impact aligned with the brand's particular values and positioning.
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