(...) Like an archaeological brush, the pandemic revealed hidden or ignored bonds, urgently reminding us that social, economic and political agents, individual citizens, corporate bodies and public institutions are all pieces of the same game. 

(...) A particular perspective on brands and their human-consumers, crossing areas such as Marketing, Design and Communication, but also Economics, Psychology and Philosophy, with one clear goal: to prove that human well-being and happiness need not be at odds with economically sound brand management.